Scope of Creative Thinking & Writing for Television & OTT

“Creativity is seeing what others see and thinking what no one else ever thought.” – Albert Einstein

Taking this thought forward, creative thinking & media have been like hand and glove. Whether it is having that itchy ‘nose for news’ or that inquisitive mind to look for stories that are novel & unique, or to create new forms of storytelling like the podcast, digital content creation for OTT platforms or looking for that ‘subject-action’ plots that will tickle the ‘Navrasas’ within us, media content has been and will always be looking for something different in the familiar. That’s where Creative Thinking & Writing transforms the way the audience is digesting the content available on umpteen platforms.

Traditionally media started with communication and transmitting information from one place to the other. But entertainment always played a major role. Storytelling played a bigger role which was since ancient times depicted through rock paintings, performing arts, music, dance, dramas and later as technology gave wings to the imagination of people, through cinema, radio and television. Human beings always have had a prolific imagination which they transcreated into visual stories through a variety of mediums. In this world of ever changing convergence that is bringing transmedia into play, we have a burst of creative story telling.