Print Media in the Digital Age: Still Relevant and Resilient
In an era dominated by digital screens and smartphones, it may seem that print media is on the verge of becoming obsolete. However, in India, the story is quite the opposite. Despite the rapid growth of digital platforms, print media continues to hold its ground as a trusted and culturally significant source of information.
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Digital dominance vs print persistence
Digital media in India has grown exponentially, reaching 17% growth and a valuation of INR 802 billion in 2024. It has even surpassed television to become the largest media segment in the country. But amidst this digital boom, print media remains relevant and robust.
According to the FICCI-EY report “Shape the Future: Indian Media and Entertainment is Scripting a New Story,” the Indian print industry continues to thrive. With more than 450 million daily readers and regional newspapers growing at a healthy rate of 10% per annum, print is far from fading away. It continues to serve as a primary source of trustworthy and well-curated information, especially in regional and rural areas.
The trust factor in the information age
In today’s fast-paced digital world, where misinformation can spread rapidly, print media holds an edge due to its credibility. Newspapers and magazines offer curated, edited content that builds trust among readers. In a diverse country like India, print media caters to various linguistic and cultural audiences, further solidifying its role in society.
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Print: Bridging the physical and digital
Modern print media is no longer restricted to static pages. Leading newspapers such as The Times of India, The Hindu, and Dainik Bhaskar are integrating Augmented Reality (AR) and QR codes into their publications. These technologies allow readers to access interactive videos, podcasts, and 3D models, turning traditional reading into an immersive experience.
Moreover, the rise of AI-driven data journalism is reshaping how news is presented. Print outlets now use analytics to produce hyper-local content and personalized supplements, creating deeper engagement with readers.
Consistent growth and the road ahead
Despite global challenges, the FICCI-EY report forecasts that the Indian media industry will grow by 7.2% in 2025, reaching a valuation of INR 2.7 trillion. Print media is expected to grow steadily, powered by its ability to adapt through niche publications and local reporting.
The enduring appeal of print lies in its unique combination of tradition and adaptability. As it evolves alongside new technologies, it continues to play a vital role in India’s media ecosystem.
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ISOMES: Empowering future journalists in Print media
At ISOMES, we strongly believe in the potential of print media as a job-generating powerhouse for the younger generation. Often called the “mother of all mass media,” print journalism teaches the fundamentals of storytelling, design, and credibility.
Students at ISOMES receive practical training in print writing, page layout, and newspaper design. The institute publishes its own newsletter, ISOMES Express, where students experiment with writing impactful stories and creating professional newspaper layouts using industry-standard software.
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