AI in Advertising: Everything You Need to Know

AI has revolutionized the advertising industry in a substantial manner from creative ad creative, copy, budgets and predict advertising campaign performance. Advanced advertising utilizes AI to increase advertisement effectiveness and optimize ad delivery. The AI-enabled programmatic ad market is projected to reach $38.67 billion by 2028. AI advertising is growing rapidly and has enormous industry potential and prospectus in following areas:

Effective ways to reach target consumers

By proving new possibilities, AI helps ad agencies reach target consumers through creative ways of creating and delivering their ad content. By using computational and programmatic advertising, AI develops targeted promotions facilitated by automated ad scheduling, placement, media planning, and buying. At present, advertisers harness AI’s potential in enhancing location-based targeting, predictive advertising, and customized content generation.

Also Read:- Scope of Creative Thinking & Writing for Television & OTT

Using Predictive analysis

Harley Davidson, an iconic American-based motorcycle brand increased its leads by
2390% with the help of AI-enabled computational advertising and predictive analytics. Predictive analytics is a collection of sophisticated analytical methods that use AI and data technology to predict the likelihood of a specific event. It combines data analysis, and statistical models using consumer data with AI to improve targeted consumer engagement. It also helps to predict how effective our ads will be before they even launch.

AI-enabled tools to understand consumer needs

The role and applications of AI-enabled bots and smart speakers are increasing in advertising. Ad makers use smart speakers powered by AI, such as Alexa, Siri and Google Assistant to engage with their target audience to deliver promotional messages innovatively. AI chatbots with Natural Language Understanding NLU) and Machine Learning ML) aid in understanding the responses provided by consumers, gauge consumer needs, enhance consumer interaction, provide consumer support and deliver promotional content.

Content generation through Generative AI

AI is used to create or merge realistic-looking images and videos of people performing, saying dialogues and even the background music. This has been made possible by deep learning and neural networks to transform the image of video in advertisements with minimum effort. E.g Cadbury created an ad “Not Just a Cadbury Ad” developed by Ogilvy India and Wavemaker with the help of Rephrase.ai which is an advertising initiative utilizing AI AI to create Ads featuring Shahrukh Khan and promoting local business.

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Keeping tabs with Competitors

Even after a winning ad campaign you still need to be relevant and updated as other advertisers are trying to either reach your audience or are actively competing in your market. AI tools allow you to essentially keep tabs on your competitor’s ad strategy. These tools provide a full picture of what ads your competitors are running on which platforms, how much they are spending and what offers they are promoting. This information can reveal exactly what your competitors are up to and the insights you need to outpower them.

Learn AI in advertising to utilize your full potential.

We are at a crossroads with the intersection of data-driven decisions, AI, predictive advertising, and generative AI tools have become indispensable tools for advertisers. ISOMES provides courses in media, journalism, broadcasting, digital marketing, Camera and editing with a specific focus on training professionals with AI-based tools. With ISOMES students, media persons and content developers can unlock the true potential of AI in advertising.

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