Building Ethical Communicators: ISOMES Faculty Lead with ASCI Insights
In a significant step toward fostering ethical awareness in media and advertising, faculty members of the International School of Media and Entertainment Studies (ISOMES) – Dr. Iram Rizvi and Apoorva Nawaz – participated in the Mega Faculty Development Programme (FDP) on Empowering Ethical Advertising. This impactful event was jointly organized by the Indian Institute of Mass Communication (IIMC) and the ASCI Academy, under the Ministry of Information’s initiative.
The inaugural session was graced by an esteemed panel of dignitaries:
- Shri C. Senthil Rajan, Joint Secretary, Ministry of Information & Broadcasting (MIB)
- Dr. Anupama Bhatnagar, Vice Chancellor, IIMC
- Ms. Manisha Kapoor, CEO and Secretary General, ASCI
- Mr. Chandan Mukherji, Director & Senior VP – Strategy, Marketing & Communication, Nestlé
- Dr. Nimish Rustagi, Registrar, IIMC
Hosted at the Bal Gangadhar Tilak Mini Auditorium at IIMC, the FDP was conducted by Ms. Saheli Sinha, Director – Operations, ASCI. She guided the educators through the evolving landscape of ethical advertising, laying strong emphasis on fairness, transparency, and self-regulation.
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Responsible Communication through Advertising: A Faculty-Led Approach
The FDP shed light on crucial areas including:
- Self-regulation and ethics in advertising
- Challenges in monitoring misleading content
- Consumer protection through transparent messaging
- Media literacy and educator responsibility
Participants discussed the growing need for media educators to instill responsible communication practices among future professionals. As advertising continues to influence consumer choices across platforms, the emphasis was placed on creating content that respects truth, avoids manipulation, and serves the public interest.
Faculty members also engaged in vibrant networking and knowledge exchange sessions with their peers from other institutions, sharing strategies to make classrooms more ethically driven and regulatory-aware.
Advertising & Ethics: ISOMES Leads by Example
ISOMES views participation in this FDP not just as academic enrichment, but as a strategic move to enhance media ethics awareness among its students. The insights gathered will be translated into:
- Curriculum enhancement
- Classroom discussions
- Ethics-based project evaluations
Moreover, students at ISOMES now have the opportunity to enroll in ASCI’s online certification programme, further extending the learning beyond campus boundaries. Interested students can connect with Dr. Rizvi or Ms. Nawaz for guidance and registration.
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A Step Forward in Ethical Media Education
In an age where advertisements can shape public opinion and drive societal change, ethical advertising isn’t just a best practice—it’s a necessity. Through such programmes, ISOMES reaffirms its commitment to nurturing responsible, thoughtful, and ethically sound communicators who will uphold the integrity of the media and advertising industries
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