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MANTHAN OF MIND AND MASTI CELEBRATED AT ISOMES

After completion of two successful years, ISOMES Media Fest 24, Manthan entered its third year with its edition of 2014 that started on 4th of March, 2014 and was celebrated up till 6th of March, 2014.


The festival was formally and officially inaugurated by Ms. Anurradha Prasad, CMD – BAGNETWORK 24 along with prominent media, film and political personalities like Ms. Ravina Raj Kohli, Advisor - BAG NETWORK 24, Mr. Ajit Anjum, Managing Editor – NEWS 24, Mr. Digvijay Singh, Spokesperson – Congress, Mr. Sudhanshu Trivedi, Spokesperson – BJP , Mr. Ashutosh, Spokesperson – Aam Aadmi Party and acclaimed filmmaker Tigmanshu Dhulia. The inaugural ceremony was conducted by Dr. Deepti Trivedi, Associate Professor – ISOMES and Ms. Alokananda Sen Awasthi, Sr. Faculty ISOMES.


The inaugural ceremony was followed by an intense debate



in which all the invited guest participated enthusiastically. The guests also answered some of the questions from the audience in which students from various media colleges of Delhi and NCR region participated.


Post lunch, students tried their hands in creative writing and AD Mad show which was followed by an interacting session with filmmaker and actor Tigmanshu Dhulia on



in which students had an interesting time asking very interesting questions on the life and works of the filmmaker.


The finality of the evening was made more lively by the presence Actress Yami Gautam and Actor Ali Zafar to promote their film TOTAL SIYAPPA.


The evening concluded with our final competitive event Antakshari where students enthralled themselves with the melodious tunes of new and old hindi films.

After the grand success of Day – I of Media Fest 24, Manthan – 2014, the second day of the fest also saw great zeal and zest amongst the students.


The fest started with the news writing competition which was followed by an open interactive session with Mr. Arnab Goswami, Editor –in – chief, TIMES NOW, Ms. Anurradha Prasad, CMD BAGNETWORK 24, Mr. Ajit Anjum, Managing Editor, NEWS 24. The session was moderated by, Mr. N.K. Singh, General Secretary, Broadcast Editor’s Association. The panelists and the guests had an interesting debate cum and interaction on “How far aggression of an editor/anchor justified?” Mr. Arnab Goswami also distributed the prizes of the Anchor Hunt competition.


After the intense debate, some of the students showcased their dancing talents and entertained the guests.


Post lunch the audience had an very interesting interacting with "magician of words", lyricist, screenwriter and ad guru Mr. Prasoon Joshi who enthralled the audience with poetry, songs and punchlines. Mr. Joshi gave very interesting nuances on poetry and advertising. Mr. Joshi also gave away the prizes for the AD MAD SHOW and CREATIVE WRITING.


Evening was time for Skit, Radio Jockeying, Duo and Group Dance competition. Mr. Srivardhan Trivedi of the famous crime show “Sansani” judged the Skit competition.


The finality of the evening was duo and group dance competition. Though the Weather God tried to play a spoilsport, but the zest and zeal of the students were undeterred and despite heavy rains and thundershower the competition went on full swing and the day ended with fulll enthusiasm.


After skirmishing with the hostility of bad weather, the spirit of ISOMES MEDIA FEST 24, MANTHAN – 2014 was still at its high on its last day.


The last day started with the street play competition where students participated with full enthusiasm wherein students portrayed the present social scenario.


After the street play competition, it was time for business. Corporates and Brand Building honchos Anurradha Prasad, CMD, BAG NETWORK 24, Ms. Ravina Raj Kohli, Sr. Advisor, BAG NETWORK 24, Mr. Anurag Batra, Chairman and Editor-in-chief, Exchange for Media, Mr. Hareshendra Verdhan, Head – Public Relation and Communication, IFFCO and Mr. Amit Kumar, Former COO, BAG NETWORK 24 gave the students the mantra of brand building and how to understand the business of television.


Post lunch the fest began with Media quiz and prize distribution ceremony. Ms. Anurradha Prasad, CMD BAGNETWORK 24 gave away the prizes for RJ Hunt, Anchor Hunt, Skit competition, Antakshari, Writing to visuals.


The fest finally ended with its much awaited event - THE FASHION SHOW where students showcased their fashion talent and had an exciting ramp and catwalk.

The icing on the cake of the event was the auspicious presence of Mr. Rajeev Shukla, Union Minister of State for Parliamentary Affairs, who graced the occasion and motivated the participants. He also gave away the prizes for the dance competitions and the fashion show.

The event was concluded with the valedictory function by Mr. Ajit Anjum, Managing Editor, NEWS 24 where he thanked all the faculty members of ISOMES and the students for making Manthan a grand success.

The event finally came to conclusion where students enjoyed a DJ nite to refresh themselves after months of hard work and getting ready for Manthan 2015.