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B.A.G Films and Media Limited was created in the year 1993 by Ms. Anurradha Prasad and Mr. Rajiv Shukla. In addition to Ms Prasad and Mr Shukla, the company is now led by a distinguished Board of Directors consisting of such credible names as Mr Surendra Singh (Former Cabinet Secretary, Government of India, and Director I.M.F.), Mr Bhupinder Singh (former Chairman, State Trading Corporation), Ms Pallavi Shroff (noted Media Lawyer, and Partner, Amarchand Mangaldas), Mr Rajeev Shankar (Entrepreneur) and Prof Vinayshil Gautam (Dalmia Chair Professor of Management, Indian Institute of Technology, New Delhi).In the 12 years of its existence, the company has grown manifold to become one of the largest television software production houses in India

Over the years the company has aired television programmes of about 6,000 hours with a backup footage library of about 10,000 hours.

B.A.G Films and Media Limited has a consistent presence right across the spectrum of TV channels – Doordarshan, DD News, STAR Plus, STAR News, STAR One, Zee TV, Sahara, ZOOM and regional channels like Vijaya TV, Tara Bangla, Alpha Punjabi etc. The company’s close association with the major channels is predicated on its wide network and a team consisting of respected, qualified, skilled and creative personnel.

The company has expanded into new ventures like launch of T.V channels News24, E24, Radio network called Dhamaal24 as well as BAG Convergence. The corporate office of the company, its entire creative and technical teams, and ISOMES function out of a grand studio complex (consisting of a fully converged digital set up, extensive studio space, state-of-the-art equipment, and ISOMES) located in the heart of the television hub just off New Delhi – the Film City at NOIDA.